Startup Marketing Agency in Hong Kong & New York | Start UP Consulting & Marketing Communication Strategy NYC
We launch and grow businesses that inspire others to live well.


The Business Builders.


Co-Founder & Principal

"The question is not what you look at, but what you see."

-- Thoreau

Rachel Perkins

Rachel has 15 years of experience in marketing and brand strategy across food, beverage, consumer, and lifestyle brands. Most recently she was the Brand Marketing Director at KIND, where she spearheaded the KIND Fruit & Nut Bar portfolio, KIND Brand Equity, and was a steward of brand's triple-digit growth. Passionate and perpetually curious, she loves the challenge of building new brands. Rachel has a BA in Journalism & History from the S.I. Newhouse School of Public Communications at Syracuse University, a Certificate of Graduate Studies in Nutrition Science from Tufts University, and a Masters of Business Administration from the Michigan Ross School of Business. 

A Vermont transplant living in New York City, Rachel spends her time immersed in the fast-paced culture, and all things food.

Co-Founder & Principal

“Our life is what our thoughts make it.”

Marcus Aurelius

Kanchan Porta Panjabi

Kanch works with Brands to build a Sustainable Business through strategy and focus.

Kanch established and built a successful, high-end Womenswear Brand operating across Asia. Communicating her inspiring message through catwalk shows and collaborations with partners including Mini-Cooper, Tatler and Project Runway.  She was nominated for Young Creative Entrepreneur by Business Week and also won the design category of Perspective Magazine’s 40 under 40. 

Kanch is committed to sharing her knowledge to other creatives and Fashion Businesses.  Where she develops growth strategies, creative communication and customer acquisition.